Popular Tex-Mex chain On the Border closes all 60 company-owned restaurants

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Popular Tex-Mex chain On the Border closes all 60 company-owned restaurants
New ownership wasn't able to stop the bleeding, despite menu changes and an ambitious new outlook. ©Image Credit: Wikicommons / Dwight Burdette

If your favorite restaurant is On the Border, you're going to want to sit down for this, as the popular Tex-Mex chain has closed all 60 of its company-owned restaurants despite moves to stage a comeback.

The comeback that never happened

It was just last year that the Dallas-based chain was bought by Pappas Restaurants. It looked like new ownership was going to turn things around and give On the Border a total comeback story.

A month ago, ownership announced a "sweeping menu overhaul," making people believe the comeback was already in the works.

Then came the announcement that all company-owned On the Border locations would be closing, shocking many. That has now been followed by a Chapter 7 bankruptcy filing by OTB Hospitality, LLC, which killed the comeback dream.

Liabilities far exceeded assets

According to the bankruptcy filings, OTB Hospitality's liabilities far exceeded its assets, which gave it no choice but to file Chapter 7.

The filings show it had more than $6.2 million in liabilities and only $753,000 in assets. Add to that, the company owed severance to former staff and had vendor payments due.

The franchise locations in Nevada, Florida, South Dakota, California, and South Korea are not mentioned in the filing, and they will remain operational.

The company thought long and hard about the decision

The decision to close locations and then file Chapter 7 wasn't taken lightly by ownership.

"This was an incredibly difficult decision. Our teams worked hard over the past year to stabilize the business, but it became clear that OTB would require substantial ongoing investment that would pull focus and resources away from the core operations that define who we are," said Chris Pappas in a statement.

The end of a Tex-Mex era

For millions of diners, On the Border was the default backdrop for casual happy hours, birthday dinners, and endless baskets of chips and salsa. While the casual dining landscape continues to face steep economic headwinds, the sudden loss of this 44-year-old staple leaves a massive, sizzling fajita-sized hole in the heart of classic Tex-Mex culture.

Source: Chron

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