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Toys “R” Us reveals over 30 new store locations nationwide

Toys “R” Us has bounced back from its Chapter 11 bankruptcy filing in 2017 and is quickly opening dozens of locations nationwide, with new experiences and inventory ©Image Credit: Wikicommons / PaulGorduiz106

It doesn't seem like that many years ago that Toys “R” Us was shutting down locations across the country, but times have changed. The store is in full expansion mode and has announced 30 new locations nationwide.

Expanding their footprint

Toys “R” Us is on a mission to expand its footprint, which currently includes 40 standalone locations and shop-in-shops inside Macy's.

Just this week, Toys “R” Us announced on its Instagram account that it will open 30 new locations.

Add this to the earlier announcement that the retailer will be opening 120 standalone stores by the holiday season. You're about to have a lot more shopping options when it comes to buying toys.

Meeting customers where they are

There is a real push to diversify and not offer a one-size-fits-all to shoppers.

“Together with our incredible partners, we are growing Toys “R” Us in unique ways to meet customers wherever they are, whether that’s at a standalone store in their hometown, inside Macy’s, at the airport or at a Navy Exchange,” said Jamie Uitdenhowen, executive vice president of Toys “R” Us at WHP Global.

Stores also feature curated assortments of toys that are popular and trending. You'll find things like LEGO, Hot Wheels, Barbie, KPop Demon Hunters, Pokémon, gifts, collectibles, and more.

New experiences will also launch at select locations

The expansion announcement gets even more exciting because the retailer has also announced unique experiences at select stores.

The experiences can include things like entertainment, play, Creator Studios for content creation, products being launched/unveiled, dedicated spaces for online influencers, special events, and more. Some locations will even have cafés and candy shops.

It's about taking the traditional shopping experience and making it more modern and meta.

An upwards trend

If you were sad to see Toys “R” Us file for Chapter 11 bankruptcy in 2017, this kind of expansion will be very well received. It's a whole new era for you to check out.

Source: KTLA News

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