Walmart replacing paper price tags with digital screens

Walmart replacing paper price tags with digital screens
Goodbye, paper tags. Walmart is replacing them with digital shelf labels. ©Image Credit: Unsplash / Artem Beliaikin

The paper price tags at Walmart may be on borrowed time. The retail brand plans to replace them with digital shelf labels (DSLs) across its U.S. stores. According to the company, the goal is fewer pricing mistakes and faster updates. But the change is raising concerns among shoppers. Let’s unpack it all.

Walmart says DSLs will make pricing faster and more accurate

Right now, employees in many stores still update prices the old-fashioned way: walking through aisles and swapping out paper labels by hand. That’s a bigger job than it sounds. A typical Walmart carries more than 120,000 items, and thousands of those prices can change every week because of sales, rollbacks, or supplier adjustments. Replacing all those tags can take hours, and sometimes, days.

From where Walmart stands, digital labels solve that problem. Managers can push price updates to shelves in minutes through a central system.

The screens also help employees find products faster

Aside from being digital price tags, the new labels include small LED lights that employees can activate from a mobile device to quickly locate items on shelves. That can help staff restock products faster or find items while preparing online pickup orders.

Walmart also says the displays are easier to read and will reduce the amount of paper stores use.

There is already some pushback

While the rollout has been presented as the easier and better way, it is not without concerns. Some worry that digital labels could eventually make it easier for retailers to change prices rapidly. After all, dynamic pricing is a thing, and online retailers like Amazon already adjust prices frequently throughout the day.

Some lawmakers fear similar systems could move into physical stores. Walmart clarified that this is not the plan. According to the company, the digital labels only change how prices are displayed, not how they are determined. The brand also explained that prices will remain the same for all customers in a store, regardless of the time of day or who is shopping.

But who is listening?

Source: Retail Wire

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