Ruby Tuesday is making a big change to its menu at 200 locations
There's now an easy way to take part in the popular mukbang Korean trend. More than 200 Ruby Tuesday locations in the U.S. will offer the Mukbang Burger, with King's Hawaiian also playing a role.
A delivery-only option
The Mukbang Burger is available for delivery only. Mukbang is all about filming yourself eating huge portions of food. The idea is that you can order the burger, film yourself, and share it on social media.
When you order the Mukbang Burger, it is a huge quantity of sliders. Sure, you can eat them all by yourself, but they are perfect for sharing.
"Mukbang Burgers is about more than just a meal—it's an experience built around indulgence, abundance, and the joy of sharing," said Edithann Ramey, Chief Marketing Officer at Ruby Tuesday.
King's Hawaiian is the anchor
The sliders are served on the iconic King's Hawaiian buns. They're known for being ultra-soft and slightly sweet. That sweetness pairs perfectly with the beef burger patty.
The entire Mukbang Burger menu, yes, there are multiple options, has bold flavors with the emphasis on excess. The main variable is the sauce you choose. Word to the wise, they are all bold, so this menu isn't for the faint of heart.
"In partnership with Virtual Dining Concepts and King's Hawaiian, we're delivering bold flavors, generous portions, and a concept designed to be as social as it is craveable," continued Ramey.
Order through a variety of delivery services
If you can't wait to get your hands on the new Mukbang Burger menu, the good news is that there is probably a location near you.
The more than 200 Ruby Tuesday locations featuring the new menu are using Uber Eats, DoorDash, and Grubhub for delivery. That gives you a lot of options.
Call up your friends and make it a night of eating
There's no better way to check out this menu than by calling your friends so you can all share the food. Just don't forget to film yourselves eating, in true mukbang fashion.
Sources: Morningstar, PR Newswire, Foodbeast