Food

NYC bakery sells $60 bread and customers are lining up

The 100% rye sourdough bread comes in three different sizes, ranging in price from $15 to $60. ©Image Credit: Rye

If you think grocery prices are getting out of hand, just imagine paying $60 for a loaf of bread. That's exactly what a viral NYC bakery is charging. The bread is so popular that customers line up to get it, and it's sold out daily.

A viral four-ingredient bread

When you hear a loaf of bread costs $60, and people are lining up for it, you'd probably assume it's got some crazy unique ingredients in it. Instead, this bread has only four.

The 100% rye sourdough loaf is made from salt, flour, water and time. That's it.

The bakery is called Rye, and is the first U.S. location opened by Austrian bakery Martin Auer. Located in NYC's popular SoHo neighborhood, the crowds didn't take long to find it.

Justifying the $60 price tag

The bakery's co-owner, Tim Auer, explains the price factors in the large size of the loaf and the swanky Soho area.

“The price is also the result of all the efforts and costs that went into this, whether that’s importing the organic rye flour from Austria or baking it right here on site on Lafayette Street,” said Auer.

For customers who don't want to shell out $60 for a loaf of bread, or think the large 3.3-pound loaf is too big, you can buy a half or quarter loaf for $30 or $15.

The pricing seems justified because, as Auer states, they have sold out almost every day since they opened.

Time plays into the process

With "time" being the fourth ingredient in the bread, Auer explains just how long the process is.

“You need to ferment the rye sourdough. You need to feed it every day. That takes about 24 hours before you can use it again. Then you need to make the dough, ferment the dough of the bread, shave the bread, ferment the dough again, bake it and then you have to let it rest,” said Auer.

Maybe the price tag is justified

So maybe all the work involved does justify the price tag. The only true way to find out is to try it for yourself.

Source: People

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