Food

Goldfish brings back a fan favorite flavor for 2026

Tonya Costoff Medeiros

05 Mar 2026 — 1 min read

The fan-favorite Butterbeer Goldfish are officially back on shelves for a limited time. ©Image Credit: Pepperidge Farm

If you're feeling snacky, have a bit of a sweet tooth, and prefer quick and easy options, you're going to be very excited about a Goldfish fan favorite coming back. Yes, we're talking about the wildly popular Goldfish Butterbeer Graham Crackers limited edition snacks.

The only bad news here is that the flavor is limited-edition once again.

An iconic flavor is bound to get people excited

Goldfish crackers come in a variety of flavors, with most being permanent. The company has, however, done a great job at developing seasonal and limited-edition flavors.

Whether the crackers commemorate a holiday season, a time of year, or a particular theme, it's been hit after hit.

“After seeing the incredible fan response to last year’s launch, bringing back Goldfish Butterbeer Flavored Grahams was an easy decision,” said Mike Fanelli, senior director at Goldfish.

According to Fanelli, the massive fan response to the first drop made the comeback a total no-brainer.

A tasty flavor profile

If you haven't managed to snag a bag of this limited-edition flavor in the past, you may be wondering what butterbeer tastes like.

This flavor has a sweetness to it with butterscotch undertones. It's also got a good crunch, like all the standard flavor Goldfish crackers. If you're watching your waistline, you'll love that you're getting 8 grams of whole grains per serving.

Fans hope the flavor will become permanent

Even though it's exciting to see this flavor coming back to shelves, fans are already making their thoughts known. There are plenty of calls to make the Harry Potter Butterbeer a permanent flavor.

Keep your eyes on the shelves

You're going to want to keep your eyes on the grocery store shelves, watching for this limited-edition flavor to be stocked. It will be available in Walmart, Amazon, and Target nationwide. And hey, you may want to grab a few bags while you're at it. You never know if the flavor will return.

Source: Parade

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